OUR BRANDS

Root & Hair Care: RAENI

Skincare: ANAICA

Founded in 2020, we are story-driven and inspired by our co-founder’s battles with cancer. It began with her own journey with hair loss, hyperpigmentation and skin dryness caused by cancer. She went back to her family’s healing rituals from the Caribbean by grounding her formulas to the needs of her melanin skin and real-life needs. 

We formulate to empower scalp, hair and skin health through the healing synergy of tropical botanicals and scientifically validated actives, inspired by ancestral rituals and modern breakthroughs.

Each product is carefully crafted with non-toxic ingredients to ensure the health and beauty of your skin and scalp. The transformative power of our ethically sourced tropical photo-actives blended with evidence-based actives create effective hair care and skincare rituals.

Harnessing the rare potency of tropical photo-actives and powerful plant-based extracts from the Caribbean, we combine them with clinically proven actives like niacinamide, peptides, and retinol alternatives to rejuvenate and repair melanin-rich skin at a cellular level naturally

OUR PHILOSPHY

  • BOTANICAL WISDOM: Our products are all born from a commitment and honor to our unique hair and skin journey. We draw wisdom from generational knowledge with modern science.

  • PLANT-DERIVED: We are committed to plant-powered formulation to harness nature's most potent solutions to our scalp, hair and skin issues. We believe each product should solve real problems with pure and powerful ingredients.

  • SUSTAINABLY CRAFTED: We responsibly source our ingredients directly from the Caribbean islands.

OUR DIFFERENCE

  • MELANIN-MADE: Our products go beneath the surface - healing at the root and cellular level with a blend of phyto-actives (plants) and clinical actives for our skin types and tones.

  • RESULT-DRIVEN: We formulate with ingredients for deeper penetration to tackle root problems caused of scalp and skin concerns like dryness, dark spots, hyperpigmentation and inflammation.

  • NOURISHING BASES: We use a blend of jojoba, sweet almond, coconut and avocado oils that mimic skin's natural sebum and deeply penetrate the skin.

FORMULA PRINCIPLES

  • YOUR SAFETY FIRST: The ingredients we choose for each product begins with those we won't use. We include our NO List on each product page to ensure our customers understand what we will not put into our formulas.

  • INGREDIENT CONCENTRATION: We make sure to use proven concentration in every formula without unnecessary additives.

  • PRODUCT TESTING: We test all our products on diverse skin types to ensure they perform on the level that helps our customer's needs. We test-and test again. No animal test whatsoever.

OUR STORY

 

OUR FOUNDER

Rachael grew up in tropical landscapes and educated in clinical spaces as a Navy Hospital Corpsman and nurse clinician — her family’s Caribbean heritage is steeped in natural remedies, while her professional journey was shaped by healing and proven science. Inspired by the resilience of her hair and skin through recovery from cancer — She is a 3 time cancer survivor (Cervical, Uterine and Thyroid).

During her cancer recovery, she noticed her hair and skin’s deeper need: not just hydration or glow — but healing at the root and cellular level. She has set out to merge the time-tested power of island botanicals with the efficacy of clinical-grade skincare.

“My grandmother taught me that our island home of Dominica and the Caribbean is more than just a beautiful and lush paradise. My recent trip back home was to relax and renew myself spiritually and physically after cancer was inspiring. The natural clays, bush teas, herbs, fresh fruits, flowers and provisions made me feel whole again, thus inspiring me to create products deeply rooted in nature and culture. I hope that everyone who tries our products feel beautiful, refreshed and restored.” xoxoxo @empressraeni

Rachael Ar-Jami AL-Mahdi, Co-Founder, Formulator and COO

 

OUR COMMUNITY

As a melanin-focused company, every ingredient, every product and decision we make is with our JUICEE community in mind. We are a set-apart community of people who deserve beautiful hair and skin - but we also deserve the truth. The beauty of our skin lies in it's diversity of tones and protective qualities. We all know that with these natural protections comes unique issues like hyperpigmentation, dark spots and dryness. Our skincare needs are different because we are different - that is why we created products designed to address our skin's special needs. Our melanin family understand their skin and want a dedicated effort of being transparent in our ingredients, formulas and skin education. We want to empower our community by keeping you informed. 

 

OUR MISSION

Our company began with a story of cancer and how it can affect our bodies - inside and out. It's important to our founder that we honors our bodies, ancestry and traditions. 

Our packaging is 100% recyclable and we use ingredients that minimizes irresponsibility to our planet. 

We have made a promise to support cancer patients, survivors and their families by donating a percentage of every order to the American Cancer Society. 

American Cancer Society is a leading cancer-fighting organization with a vison to end cancer as we know it, for everyone through advocacy, research, and patient support, to ensure that everyone has an opportunity to prevent, detect, treat, and survive cancer.

Have a question you've like to ask and don't know who to ask? We've listed some frequently asked questions below that will help answer some of those questions.

FAQs

Where is JUICEE BRANDS, LLC BASED?

JUICEE BRANDS, LLC was founded in 2020 and based in Hamden, Connecticut. Our products are all formulated and manufactured in the USA.

Who is RAENI and ANAICA?

RAENI and ANAICA are our brands that fall under the JUICEE BRANDS, LLC umbrella company. RAENI is our root and hair care brands. ANAICA is our skin and body care brand.

What is the difference between RAENI and ANAICA, and brands like them?

We standout as a melanin-focused brands. All our products are formulated with tropical botanicals (phyto-actives) and clinical actives. We don't use harmful ingredients in our products. They are sulfate-free, cruelty-free, paraben-free and safe for all skin types.

What is the meaning of RAENI

RAENI is the child-hood nickname of our founder. It means queenly or noble one.

What is the meaning of ANAICA

ANAICA is the Sanskrit translation of our founder's grandmother name who was Hindu meaning "full of grace".